PROJECT details
Project Type: Digital & Print Event Promotional Campaign
Date: 01/2025
Role: Graphic Designer
Project Duration: 5-7 Days (Design Time)
Intended Use: Event promotion, social media, website & print marketing.
PROJECT OVERVIEW
A multi-platform promotional campaign created for a Tire Industry Association commercial tire training event. The campaign combined digital and print graphics to build awareness, promote upcoming training locations, and drive event registrations.
Project Type: Digital & Print Event Promotional Campaign
Date: 01/2025
Role: Graphic Designer
Project Duration: 5-7 Days (Design Time)
Intended Use: Event promotion, social media, website & print marketing.
PROJECT OVERVIEW
A multi-platform promotional campaign created for a Tire Industry Association commercial tire training event. The campaign combined digital and print graphics to build awareness, promote upcoming training locations, and drive event registrations.
Website Banner — Homepage Exposure
A homepage banner designed for the website’s rotating hero carousel. The photography highlights the hands-on nature of the training, while simple messaging and a clear call-to-action direct visitors to the event registration landing page.
Social Media Campaign — Paid Promotion
A homepage banner designed for the website’s rotating hero carousel. The photography highlights the hands-on nature of the training, while simple messaging and a clear call-to-action direct visitors to the event registration landing page.
Social Media Campaign — Paid Promotion
A series of Instagram, Facebook, and LinkedIn advertisements inspired by concert tour posters. Each design highlighted upcoming training dates and locations, while paid campaigns were targeted toward surrounding areas to help maximize attendance and accessibility.
The visual style was intentionally dynamic, rugged, and energetic to reflect the hands-on nature of the training and the working environment attendees would experience.
Print Flyer — Advertising in Hand
The visual style was intentionally dynamic, rugged, and energetic to reflect the hands-on nature of the training and the working environment attendees would experience.
Print Flyer — Advertising in Hand
A concise promotional flyer designed for print distribution at industry events and digital sharing. The design uses bold, high-energy visuals while clearly communicating what attendees can expect from the training. A prominent QR code links directly to the registration page, with messaging emphasizing limited availability and encouraging attendees to reserve their spot.
