PROJECT details
Project Type: Logo Design, Branding Pack & Business Card Design
Date: 08/2024
Role: Graphic Designer
Project Duration: 1–2 Weeks (Design Time)
Intended Use: Establishing the Brand’s Visual Identity and Guidelines for Future Marketing Materials
PROJECT OVERVIEW
While working freelance, this client reached out to me needing a logo design for his real estate company, Upsell Properties LLC. I initially presented the client with three designs as I love to provide options, and the client ultimately chose the one featured here.
The final logo is designed to be instantly recognizable and industry-specific. It incorporates house icons that are subtly shaped like upward-pointing arrows, reinforcing both the concept of real estate with the home icon and the idea of "upselling"—visually echoing the company name and reinforcing the main mission of the company to increase the client's property value and movement.
The green color used in the palette here helps evoke associations with money, growth, stability, and trust. The dark matte and light gray combined with the white helps give the overall branding a modern appearance, further emphasizing the company's professionalism. It also sets the brand apart in a market saturated with red, blue, and black real estate logos—helping Upsell Properties stand out while still feeling credible and established. I compiled all this into a branding pack PDF file the company owner can reference whenever outsourcing work in the future.
Project Type: Logo Design, Branding Pack & Business Card Design
Date: 08/2024
Role: Graphic Designer
Project Duration: 1–2 Weeks (Design Time)
Intended Use: Establishing the Brand’s Visual Identity and Guidelines for Future Marketing Materials
PROJECT OVERVIEW
While working freelance, this client reached out to me needing a logo design for his real estate company, Upsell Properties LLC. I initially presented the client with three designs as I love to provide options, and the client ultimately chose the one featured here.
The final logo is designed to be instantly recognizable and industry-specific. It incorporates house icons that are subtly shaped like upward-pointing arrows, reinforcing both the concept of real estate with the home icon and the idea of "upselling"—visually echoing the company name and reinforcing the main mission of the company to increase the client's property value and movement.
The green color used in the palette here helps evoke associations with money, growth, stability, and trust. The dark matte and light gray combined with the white helps give the overall branding a modern appearance, further emphasizing the company's professionalism. It also sets the brand apart in a market saturated with red, blue, and black real estate logos—helping Upsell Properties stand out while still feeling credible and established. I compiled all this into a branding pack PDF file the company owner can reference whenever outsourcing work in the future.
In addition to the logo and branding pack, I also created the company a business card template. He often networks in person—speaking with homeowners about potentially buying their properties—and wanted a memorable, professional card he could leave behind to make a lasting impression. We settled on both a white version and a dark version for different employees to choose for themselves. The final business card design is clean and professional, in line with the client’s request. It's built to be both visually impactful and practical, leaving behind a strong impression that supports the client’s networking efforts.
