PROJECT details
Project Type: Logo & Branding Creation
Company: SAVERA (Self Initiated Project)
Date: 04/2026
Role: Graphic Designer
Project Duration: 1-2 Weeks (Design Time)
Intended Use: Branding applied across product packaging, marketing materials, or in department store displays.
PROJECT OVERVIEW
Project Type: Logo & Branding Creation
Company: SAVERA (Self Initiated Project)
Date: 04/2026
Role: Graphic Designer
Project Duration: 1-2 Weeks (Design Time)
Intended Use: Branding applied across product packaging, marketing materials, or in department store displays.
PROJECT OVERVIEW
This was a self-initiated project created to showcase my ability to design a clean, consistent luxury brand centered around skincare. The brand, SAVÉRA, is positioned as a luxury, made-in-France skincare line for women. The color palette—beiges, creams, caramel tones, soft golds, and deep blacks—helps communicate a high-end feel while also subtly referencing skin tones. The goal was for the branding to immediately feel premium and recognizable.
The logo uses high stroke contrast, paired with a simple, elegant serif font for supporting text and slogans. This combination creates a polished, luxury look similar to what you might see in a Sax Fifth Ave store. The spacing and gaps in the logo lettering help reinforce a minimal, refined aesthetic. Secondary logos and a letter mark were also included, which are common elements in luxury branding, especially in cosmetics and fashion.
The tagline, “Skincare, Perfected.”, ties into the overall clean and minimal direction of the brand. Line work used throughout the graphics and secondary marks reflects ideas of precision and layers of skin, connecting back to the product’s purpose. Soft gradients and minimal text help create a calm, clean, and elevated feel.
The product mockups show how the branding translates into real-world applications. Gold accents pair well with the core color palette, and the use of darker tones and high contrast helps the packaging feel premium both on screen and in hand.
Overall, the brand is meant to feel high-quality and expensive, with a look that could sit alongside brands like Dior or Fenty while delivering a similar sense of experience and value.
