PROJECT details
Project Type: Product Catalog
Date: 04/2023–02/2026
Company: AME International & ACME Division
Role: Graphic Designer
Project Duration: Ongoing
Intended Use: Provide distributors, vendors, and end users with product information.
PROJECT OVERVIEW
While working full-time for two companies that sell tire changing equipment and maintenance safety equipment for large machinery, I had the opportunity to design full-length catalogs. The AME International Catalog was a 140-page project from cover to back. I’ve attached examples of section pages, an experimental informational timeline page showing the evolution of a product, and some generalized product pages.
Project Type: Product Catalog
Date: 04/2023–02/2026
Company: AME International & ACME Division
Role: Graphic Designer
Project Duration: Ongoing
Intended Use: Provide distributors, vendors, and end users with product information.
PROJECT OVERVIEW
While working full-time for two companies that sell tire changing equipment and maintenance safety equipment for large machinery, I had the opportunity to design full-length catalogs. The AME International Catalog was a 140-page project from cover to back. I’ve attached examples of section pages, an experimental informational timeline page showing the evolution of a product, and some generalized product pages.
At the time, the company was using a very clean gray and white brand identity, so I incorporated metallic page edges and an all-white background to match that modern look. The products were organized into boxed layouts, which was a specific request from the company owner. While this type of layout is not very common in the industry, it helped create a highly organized and structured presentation.
The other catalog for ACME was a constant work in progress and was updated quarterly for the digital version and yearly for the print version. I included a page on wheel chocks, where I created safety infographics explaining proper usage and how to determine which tools to use. This section was very successful, and the infographics could also be reused for social media.
These catalogs were often used by dealers and distributors, who kept them in their lobbies for employees to browse through when looking for products. Some notable locations that carried these catalogs include Goodyear, Love’s, Grainger, CAT dealers, United Rentals, and others.
